关键词: 搜索满意度, 相关性, 垂直搜索, 鼠标移动信息, 网络搜索引擎

Abstract: User satisfaction is one of the prime concerns for Web search related studies. It is a non-trivial task for three major reasons: 1) Traditional approaches for search performance evaluation mainly rely on editorial judgments of the relevance of search results. The relationship between search satisfaction and relevance-based evaluation still remains under-investigated. 2) Most existing researches are based on the hypothesis that all results on search result pages (SERPs) are homogeneous while a variety of heterogeneous components have been aggregated into modern SERPs to improve search performance. 3) Most existing studies on satisfaction prediction primarily rely on users’ click-through and query reformulation behaviors but there are plenty of search sessions without such information. In this paper, we summarize our recent efforts to shed light on these research questions. Firstly, we perform a laboratory study to investigate the relationship between relevance and users’ perceived usefulness and satisfaction. After that, we also investigate the impact of vertical results with different qualities, presentation styles and positions on search satisfaction with specifically designed SERPs. Finally, inspired by recent studies in predicting result relevance based on mouse movement patterns, we propose novel strategies to extract high quality mouse movement patterns from SERPs for satisfaction prediction. Experimental results show that our proposed method outperforms existing approaches in heterogeneous search environment.

Key words: search satisfaction, relevance, aggregated search, mouse movement, Web search engine