Abstract: The PageRank algorithm is used in ranking Web pages. It estimates the pages' authority by taking into account the link structure of the Web. However, it assigns each outlink the same weight and is independent of topics, resulting in topic-drift. In this paper, an improved PageRank algorithm based on topical segments is proposed. This algorithm segments the Web page into blocks and passes the page's PageRank to outlinks in each block in proportion with the block's relativity to the given topic. Moreover, it regards the visited outlink as feedback to modify the block's relevance. The experiment in Web crawler shows that the new algorithm has better performance.