In the technical specification of downloadable conditional access system (DCAS) issued by the State Administration of Radio, Film and Television of China (SARFT) in 2012, all cryptographic operations in a terminal are built into a secure chip and protected with hardware-based security technologies. Too much protected black-box contents in the secure chip, however, will lower the universality and flexibility of the chip, and add the cost of research and development. Thus, an improved scheme for the secure chip of DCAS terminal is proposed, which is based on white-box cryptography. The main idea is to replace the key ladder inside the chip by a software-based white-box decryption module outside the chip and an external encoding inside the chip. An algorithm of generating external encoding is put forward, which is executed in the secure chip and based on the protected secret key and the external input parameters. The decryption and authentication processes in the terminal are redesigned. Compared with the original scheme in the DCAS technical specification, the improved scheme not only overcomes the aforementioned deficiencies, but also provides two extra benefits: the decryption algorithm can be renewed while the service key is being downloaded from the network; the new authentication process can verify the legitimacy as well as the uniqueness of a DCAS terminal.