Online Video Advertising Based on Fine-Grained Video Tags

Lu Feng; Wang Zirui; Liao Xiaofei; Jin Hai

doi:10.7544/issn1000-1239.2014.20131337

Journal of Computer Research and Development > 2014 > 51(12): 2733-2745. > DOI: 10.7544/issn1000-1239.2014.20131337

Lu Feng, Wang Zirui, Liao Xiaofei, Jin Hai. Online Video Advertising Based on Fine-Grained Video Tags[J]. Journal of Computer Research and Development, 2014, 51(12): 2733-2745. DOI: 10.7544/issn1000-1239.2014.20131337

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Online Video Advertising Based on Fine-Grained Video Tags

(Key Laboratory of Services Computing Technology and System (Huazhong University of Science and Technology), Ministry of Education, Wuhan 430074) (Key Laboratory of Cluster and Grid Computing of Hubei Province (Huazhong University of Science and Technology), Wuhan 430074)

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Published Date: November 30, 2014

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Abstract

Abstract

With the development of the Internet, it has been a trend of manual tagging, labeling and sharing videos. Rational use of these swarm intelligence will help to improve the effectiveness of video advertising. The method presented in this paper first collects the fine-grained user video tags, and generates the video hotspots by the video timeline-weighted method. Then, based on the idea of the classification matching, the description of the video hotspots can be used to select the advertising. At last, the time points that the popular attention has dropped by the biggest level are found to put advertising. Experiments show that, among the mega-scale video set, the content correlation between the hotspot and the advertisements selected by this method can reach 85%. The probability that the users close ads windows is less than 10%. Compared with the ads system that has been widely adopted so far, the average broadcast time of the new method can be increased by 21.5%, the click-through rate is improved from 0.65% to 0.73%.
- online video advertising,
- fine-grained video tags,
- video hotspots,
- machine learning,
- target advertising

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